Boost Your Return on Relationships with our Virtual Family Office & Advis-ROR® Methodology

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Pre-orders now available
(COMING SUMMER 2024)

A Holistic Guide to Wealth Management for Accounting Professionals! The science behind integrating services with the human side of behavioral financial advice.

Find out why now and gain the confidence to implement future-facing strategies into your practice

Rory Henry, a Certified Financial Planner™ and a Behavioral Financial Advisor (BFA™), is director at Arrowroot Family Office and co-founder of AFO Wealth Management Forward. Originator of the Advis-ROR®, methodology (Return on Relationships) Rory has been in the tax and financial advisory profession for nearly two decades. He has created a unique program to help accounting professionals incorporate holistic wealth management and proactive planning services into their practices. 

He is the author of the forthcoming book “Holistic Guide to Wealth Management,” a comprehensive resource with contributions from over 24+ thought leaders in accounting, wealth management, and behavioral finance. He hosts the AFO Wealth Management Forward podcast, and has been published in numerous financial and accounting media outlets including Accounting Today, CPA Trendlines, Intuit Tax Pro Connect and Financial Advisor Magazine among others. Outside of the office work, Rory is an avid sports fan, plays golf, and enjoys performing improv at comedy theaters throughout Los Angeles. More from Rory Henry, CFP®, BFA™

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PRE-ORDER: Holistic Guide to Wealth Management

PRE-ORDER: Holistic Guide to Wealth Management

Debuts new wealth management book

Boosting your ‘return on relationship’ 

Measuring your firm’s ROR

You can’t maximize ROI without ROR

Unleash the Power of Relationships

Follow the Advis-ROR™ Methodology to enhance client relationships and gain greater work-life harmony!

Why Now

Find out why now and gain the confidence to implement future-facing strategies into your practice

Profile of a Modern Advis-ROR

A Fulfilling Return on Relationships

Technology

Holistic Service Model: Technology Perspective

Future of Advice

Why CPAs Are Best Positioned to Become Financial Advisors

Profile of a Modern Firm

Toward a 21st Century CPA: A Dynamic Vision

Profile of a Modern Firm

Putting the Vision into Practice

Culture & Leadership

In Pursuit of Excellence to Win the Battle for Talent

Round table - Brave New World

Tsunami of M&A, Private Equity, and Wealth Management

Wealth Management & Family Office Services

Incorporating Wealth Management into Your Accounting Practice

Pricing and Value

Raise Rates

Wealth Tech

How WealthTech Is Reshaping the Future of Holistic Advice

AI and Wealth Tech

How Financial Advisors Can Leverage AI to Grow and Protect Revenue

Advice Engagement

Bridging the Advice Gap for Better Financial Futures

Life Insurance & Annuities

Integrating Annuities and Insurance within a Holistic Model

Estate Planning

Trust and Estate Planning for Clients of All Ages

Estate Planning

A Question of Trust

Exit Planning

Advanced Strategies for Helping Business Owners Maximize Their Exit Readiness

Exit Planning

Guiding Business Owners to Success: An Accountant’s Role in Exit Planning

Client Communications

Trust Is the Primary Ingredient: Retention, Loyalty and Growth

Tax Planning

Tax Advisory Services: A Pathway to Greater Financial Freedom

Exit Planning

Opportunities for an M&A advisory practice

Marketing

Strategies for Integrated Accounting and Wealth Management Services

Change Management

Change execution: “A PACT” for Success

Mental Health

Avoiding Burnout and Prioritizing Your Health

Health Care Planning

Building Stronger Financial Futures with Healthcare Planning

Risk Driving Growth

Helping Clients Manage and Embrace Risk to Set Reasonable Expectations for their Investments

AFO|Wealth Management Forward Podcast

Featured Episodes 

We offer various ways to start your practice journey

Choose a pathway to greater financial freedom.
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Free Access

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  • Insights from 24 Luminaries

  • Access to CPE

  • Upcoming events and special offers

  • Newsletter with tips to grow your practice

ALL- ACCESS ADVIS-ROR™ CONTENT

Plus - Free w/ Book Purchase

  • Everything from Club

  • Checklists

  • Worksheets

  • Assessment tests

  • Personality Profiles

  • Exclusive interviews with thought leader contributors

ADVIS-ROR™ ELITE PARTNERSHIP

Elite - Invitation Only

  • Everything from plus

  • Direct access to our team of experts

  • Personalized guidance and consultation

  • Access to CPE

  • Training to stay ahead of industry trends

  • Priority invitations to exclusive events

  • Latest in cutting-edge wealth management strategies and tools

Frequently Asked Questions

This book is an extensive guide designed to aid professionals in integrating holistic wealth management services into their practice. It provides practical tools like worksheets and self-assessment tests and lays out a roadmap for deepening client relationships by incorporating the human elements of behavioral financial advice.

The book features insights from 24 distinguished leaders across accounting, wealth management, behavioral finance, and technology. These experts guide readers through the process of integrating professional services with personalized advice. Topics covered include holistic financial planning, life insurance and annuities, estate planning, wealth management, exit planning, charitable giving, client communication and much more!

A Virtual Family Office & Advis-ROR™ methodology empowers accounting professionals and financial advisors to integrate tax, accounting, wealth management, exit planning, insurance, and estate planning services into their practice. This holistic approach merges the technical expertise of these domains with the human-centric principles of behavioral financial advice, helping to foster a greater Return on Relationships with clients.

Behavioral financial advice combines financial planning with principles from behavioral economics, social and positive psychology. It acknowledges that financial decisions are not solely logic-based but are influenced by emotions, biases, social context, and personal values. It prioritizes human-centric planning, where advice is tailored to align with individual needs, goals, values, and life circumstances, promoting financial well-being beyond mere wealth accumulation.

We provide multiple pathways tailored to your needs. Join the Advis-ROR™ Club for early access to insightful content and exclusive event updates. With a book purchase, you receive free access to additional resources, including checklists, worksheets, and thought leader interviews. For a more personalized experience, our Elite Partnership offers direct access to our expert team, industry trend training, and priority invitations to exclusive events.

This material contains opinions of the participants but not necessarily those of Arrowroot Family Office, its affiliated companies, directors, and employees. The opinions contained herein are subject to change without notice. Forward looking statements, estimates, and certain information contained herein are based upon proprietary and non-proprietary research and other sources. Information contained herein has been obtained from sources believed to be reliable but are not assured as to accuracy. There is neither representation nor warranty as to the current accuracy of, nor liability for, decisions based on such information. Past performance is not indicative of future results. Content should not be construed as investment, legal or tax advice. The information in this communication is for informational purposes only and is neither an offer to purchase, nor a solicitation of an offer to sell, subscribe for or buy any securities or the solicitation of any vote in any jurisdiction pursuant to the proposed transactions or otherwise, nor shall there be any sale, issuance, or transfer of securities in any jurisdiction in contravention of applicable law. No offer of securities shall be made except by means of a prospectus meeting the requirements of Section 10 of the Securities Act of 1933, as amended.

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